Content is always the most important part of a website, however, we wanted to do more than insert text, we wanted to interpret and tell their story. After dissecting and refining the information, we spent time crafting the visuals and photography to bring the whole site together.

When people first landed on the homepage we wanted to feature a hero image, showing the Fletcher Shipping fleet sailing with purpose and strength. Achieving this with photography would prove logistically challenging so we created 3D visuals instead. This gave us the creative freedom we required plus it allowed us to use the visuals extensively throughout the site.

Ensuring that content is manageable in an on-going basis is of key important to us and our clients. For us, it means we can help the client manage content if they require it, and for them it means they can have ownership of their own website.

We utilize commercial systems because they are better supported and more secure, meaning less maintenance for the client and a stable environment for the website to operate within.

We will never use off the shelf templates, nor will we implement blogging platforms, such as Wordpress, in the place of a dependable content management system.